Blog Entry 6.1 web 2.0 pillars

There are four web 2.0 pillars Utilizing the web as a platform, Harnessing Collective Intelligence, Leveraging Data, and Implementing Innovative Web Capabilities. At Ferrum Medical by implementing an IS we can utilize all of the four pillars to produce an effective business advantage. With an implementation of a website we can utilize the web as a platform to promote our business by proving both access and information to both customers and employees. This allows for the users of our website to be informed and continually updated at to the changes  being made to the structure, function and amenities offered at Ferrum Medical. By Allowing customers to leave helpful suggestions on our website we Harness Collective intelligence; allowing for a better content experience. We leverage data by collecting non volatile personal data about our patients to better serve our customers by allowing  us to determine what areas we need to improve upon and how we can expand to better serve out customers and advance our edge. By the use of an interactive internet telephony service we can easily allow customers to call our hotline and set up and appointment and streamline the process of booking appointments and confirming patient information so that easy, well kepts records can be maintained. All of these pillars are implemented somehow through our home office server.