As Ferrum Medical is a business, and all businesses have assets, so too does Ferrum Medical. We like our competitors have a web page, a way to get information out to our clients and inform them of their options. And like any good business we need an advantage, and to gain it we must see what it is that makes our competitors so profitable. So we must delve into their website and analyze it against the six rules of E Commerce. As one of our competitors we chose Centra Health.
www.centrahealth.com
Rule 1: they have various helpful peices of information pertaining to physician selection to ailment symptom categorization.
(5 of 5 )
Rule 2: it is aesthetically pleasing, it is organized and simplistic, not cluttered or chaotic.
(5 of 5)
Rule 3: The website is responsive and quick making it efficient. It is also user friendly, so that many people not just computer elite can utilize the site.
(5 of 5)
Rule 4: It has various multimedia venues and has ways of keeping the user interested.
(5 of 5)
Rule 5: They have enough advertising although it might be possible to do more.
(4 of 5)
Rule 6: Information about Physicians and Diseases is available for the user to easily utilize to become informed and educated.
(5 of 5)
It seems obvious that our larger competitors, given their extensive advertising and marketing budget can appropriatly depict all the important aspects of a good business online, paying special attentipn to the commerce guidelines.
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